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NEXT GEN NEWS Understanding the audiences of 2030 Researched and produced by Supported by the Google News Initiative Researched and produced by Supported by Written by Aliya Itzkowitz, Ben Whitelaw, Daisy Donald, George Montagu, Jeremy Gilbert, Joe Germuska, Lamberto Lambertini, Liat Fainman-Adelman and Tran Ha Introduction 04 The future news consumer 05 TLDR: a summary of our findings 07 Our methodology 09 Audience trends 12 Emergent behaviours 13 Modes of consumption 14 The Ideal News Experience 16

  • 01. Trusted Source 18

    • Credibility 19 Affinity 24 Transparency of intention 29

  • 02. Personal Significance 33

    • Topic 34 Actionability 37

  • 03. Desired Storytelling 41

    • Convenience 43 Language 51 Format 56 Calls-to-action 61

  • 01. Building affinity with audiences 63
  • 02. Enhancing personalisation & customised experiences 66
  • 03. Developing socially friendly content to build direct relationships 69
  • 04. Modernising language 72
  • 05. Catering to different modes of consumption 75
  • 06. Giving hope & empowering action 77

    • Conclusion 81 Acknowledgements 83 INTRODUCTION p.4 — Next Gen News Audience trends Calls-to-action Conclusion The Ideal News Experience Introduction Acknowledgements

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