The Ai Playbook For Optimising Business Processes

The AI Playbook for Optimising Business Processes Contents

Aim higher with AI that supports business functions The bigger picture: Overall business impact and AI AI in action: Finance AI in action: Customer Service AI in action: Legal AI in action: Marketing AI in action: Human Resources AI in action: IT AI in action: SALES The AI Playbook for Optimising Business Processes 2 An opportunity to realise more value through AI The conversation around how workplace AI is empowering users has largely revolved around the tools they need to boost productivity, save time on routine tasks and reclaim creative bandwidth. Equipping individuals with these tools is a big step forward for an organisation. But it’s also just the first step. Achieving business impact beyond individual productivity is the true potential of AI. While strengthening productivity for users is a win for businesses, focusing AI solutions to support workflows across business functions can provide even greater opportunities to increase revenue, optimise costs and help employees to thrive. Zooming out to apply AI across core business processes can broaden the purpose of an AI strategy – and enhance its effects – by aiming towards longer- term business value and organisational transformation. In this e-book, we’ll explore the ways that AI can elevate workflows for business functions that are common across industries, using specific examples to highlight the impacts that AI can have on top-line growth, bottom-line savings and positive employee experience – for your organisation. The AI Playbook for Optimising Business Processes 3 Aim higher with AI that supports business functions Each area of operations within an organisation has different needs, requirements and KPIs. The systems in place for marketing, sales, HR, customer service, legal, finance and IT are varied. And they aren’t always optimised for the digital era. Today’s flexible, powerful AI solutions can be applied to workflows across all these functions, transforming key processes within each area to deliver significant gains in revenue, cost optimisation and employee experience. While many business leaders understand this value and agree that deploying AI is imperative to maintaining a competitive advantage, there is still some hesitation. Whether it’s the lack of a clear AI strategy, concerns over privacy or proving the ROI of their AI investment, some business leaders have yet to implement AI. While 79% of leaders agree that their company needs to adopt AI to stay competitive,

By focusing AI solutions towards specific business functions, leaders can implement an approach that yields visible, quantifiable improvements. This targeted approach can also empower business leaders to swiftly validate the ROI of their AI initiatives, showcasing how these technologies can elevate employee performance, optimise operations and align with long-term strategic goals. Real-world organisations have used AI to accomplish: Implementing AI within specific business functions creates real benefits that enable significant organisational transformation. Let’s explore how. • A reduction in the time sellers spend researching prior to customer outreach from four hours to

• A 20–30% time and money reduction when working on RFP responses • A saving of up to five hours per week per employee by eliminating daily processes The AI Playbook for Optimising Business Processes 4